Perfume reminds us of people, places, and memories.

All print ads were designed based on people's unique responses after smelling each scent. The participants did not hear each other's responses, nor were they informed on the title or ingredients of the perfume before the interview.

1. You smell this scent. Describe where you are.

2. What are you holding in your hands when you smell this?

3. Who does this scent remind you of?

4. Who would you associate with this scent?

5. What terrain do you think of when you smell this?

6. What emotions do you associate with this scent?

7. If this scent were tangible, what would it feel like?

8. Where would you wear this scent? Why?