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General Mills' famous cereal mascots are NONEXISTENT on social media!
(and that's a fact!)
The iconic era of cereal advertising in the early 2000s is long gone, but the new golden age of advertising is here to stay. The mascots are now entering their TikTok era to stay
relevant, iconic, and ahead of the trends.
General Mills will get more views, more engagement, and thus better brand reputation for
simply being funny and relevant on social media (with a smaller budget too!).
People like interacting one-on-one with brand mascots on social media.
Accounts will be made for each mascot to showcase their
personalities and interact with consumers.
(think Duolingo owl!)
General Mills characters and themes would take Tik Tok by storm.
They can mold to every trend and stay relevant with those who grew up with their iconic cereals.
Content Creator: Addison Leavitt, Daniela Aaron
Art Director: Anabelle Peterson
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